Within the current and fast evolving tech landscape, the resounding trend right now is the combination of AI and digital signage. Doing so has opened up businesses to a whole new range of possibilities when it comes to capturing audience attention.
When successfully and effectively integrated, AI digital signage systems can help to achieve things like creating dynamic content that stands a much better chance of connecting with potential customers.
Let’s take a closer look at some of the central considerations and factors of the role AI has in delivering personalized content through Apple TV digital signage, like what Kitcast offers.
Understanding Personalized Content
When we are discussing ‘personalized content’, we are referring to visuals and messaging that have been tailored to meet the particular preferences of audiences. In contrast to the more traditional, static, ‘one size fits all’ type of signage, digital signage is able to update and change as needed in real-time in order to be as relevant as possible. Some highlighted examples of this include:
- Targeted Advertisements
The kind of digital signage planted around shopping malls can display ads for luxury products to richer demographics, whilst switching to more wallet-friendly options for those in lower brackets.
- Customized Information Displays
Places like airports make good use of digital signage to show passengers information on their flights, from check in status to terminal location and more.
- Interactive Kiosks
In retail environments, strategically placed touchscreen kiosks are designed to recommend items based on previous order details and customer preference.
AI-Powered Personalization Techniques
AI makes it possible for digital signage to do things like analyze data and pick up on crucial patterns in order to create and display specifically tailored messaging. This can be done via the following:
- Facial Recognition
Cameras that possess AI abilities can automatically register traits such as gender, age, and even mood, giving signage the power to showcase content that is targeted towards a specific demographic.
- Audience Analytics
AI is designed to collect and analyze data surrounding traffic patterns and how much time people spend looking at specific signage, giving an indicator of the direction needed for even better effectiveness.
- Content Recommendation Engines
Taking lead from well known platforms like Netflix, these kinds of engines can actually predict viewer preferences based on previous data collected.
- Machine Learning for Dynamic Content
AI essentially achieves its goals by learning from audience behaviors over a period of time, and doing so helps to refine the kind of content that gets shown to them with the hope of boosting interaction and engagement numbers.
Benefits of AI-Driven Personalized Content
- Increased Engagement
By its very nature, content that is designed to be specific to each individual user is always going to result in higher engagement lever and longer interaction time, according to this source.
- Improved Customer Experience
Thanks to totally tailored messaging, customers are made to feel much more valued, understood and included, which definitely leans towards stronger brand connection.
- Better Conversion Rates
Being able to display more relevant content in any given situation will usually lead to boosted rates of conversion.
- Data-Driven Optimization
The more AI is able to continuously collect information about customer behavior, the better a business can tweak and adjust its campaign strategies for the biggest potential target demographic success.
- Cost Efficiency
When you can target the right audience with the perfect message at the perfect time, you can avoid a lot of wasted resources and costs that could be accrued from weaker campaigning.
Application Across Various Industries
What is clear to see is that AI-powered digital signage has the potential to enhance success and productivity across a number of different sectors. From retail (recommended products) to transportation (travel updates and gate changes) to medicine (health tips and waiting area updates) to education (campus navigation) and beyond, the real world usability of such high end, versatile technology can be massively effective in almost all areas of business and organization in the modern landscape.
Challenges and Considerations
Of course, with such big strides and developments, come a list of potential challenges that need to be taken seriously. Chief among these in the AI digital signage world are data privacy, questions of ethics surrounding facial recognition, the potential costs of adding such systems on a wide scale and quality control of any content that is AI created.
The challenge to manage devices through Apple TV, according to 9to5Mac, and balance all of these potential stumbling blocks is something that needs to be a key part of any digital signage campaign in any sector.
Future Trends of AI-Powered Digital Signage
With all of this background knowledge now in hand, what does the future of AI-driven digital signage look like? There are three key areas on the horizon, and those are hyper personalization, interactive experience and connectivity with IoT (Internet of Everything) devices. Development of these three elements in particular is something that will take AI driven signage to the next level.
Conclusion
It goes without saying that AI-powered digital signage is going to be a revolutionizing factor for many businesses in their aim to better communicate with and reach their target audiences.
Incorporating all of the above-mentioned benefits whilst taking strong stock of the potential challenges identified above is a complicated task, but one that is worth the effort when it comes to the professional advantages that can be gained from successful digital signage campaigns.
