Likes and comments are common ways for Instagram users to interact with posts they find interesting. People could even copy it and keep it for themselves or give it to someone else. You can see whether your Instagram approach is yielding results by looking at these engagement activities. Accordingly, to gauge success, you should keep a careful eye on your Instagram engagement rate.
You should still verify that they are generating quality social media interaction while you are investigating possible influencer collaborations. But how many likes does an Instagram post need to be considered good? What is the formula for determining it?
Below, we will discover.
How Many People Interact With an Instagram Post?
How many people are engaged with your Instagram posts? Check the engagement rate. It counts followers and likes, comments, saves, and shares. You can see how well your content connects with your intended audience using this statistic.
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How important is an adequate interaction rate on Instagram?
If your engagement rate is high, it means that your audience is having fun with your material. Your Instagram promotion is paying off, therefore, this is a major win. This is only one of many reasons to increase the number of people who interact with your Instagram posts.
Raise the profile of the platform
Some criteria go into Instagram’s algorithm for content ranking and presentation. While relevancy is certainly important, engagement is of utmost significance. Posts with a lot of interaction will still have a better chance of appearing in Explore, even if the material is relevant. If you want more people to see your Instagram posts, you need a high interaction rate.
Win over a fresh demographic
The likelihood of reaching a new audience grows in proportion to the level of exposure. In most cases, Instagram will only display your material to those who have shown an interest in it. They could be interested in checking out your profile and even following you if they find your material to be of sufficient quality. To rephrase, an increase in your Instagram following might be possible with a high interaction rate.
Strengthen reputation
For the typical Instagram user, a high engagement rate indicates that the post is well-received by others. Around 3% is very good, according to HootSuite. Good interaction, therefore, is social evidence and shows that your brand is genuine. When many people are interacting with your brand, it could make people feel more comfortable trusting it.
How Many People Interact With an Instagram Post?
The Instagram engagement rate may be calculated using two pieces of information:
- Total interactions
- Total followers
You can easily see your entire following count on Instagram. To see all of your interactions, follow these steps:
- Access Instagram insights.
- Select the time frame that interests you.
- Press on “Interactions” in the overview.
- Get a total of all the interactions with your posts by finding the “By interaction” section and scrolling down. You have the option to include the interactions in your Stories in your computation as well.
Here is how to get the engagement rate on Instagram after you have these two numbers:
Engagement rate = (Total interactions/Total followers) x 100
How Many People Interact With an Instagram Post on Average?
RivalIQ says Instagram’s median engagement rate is 0.43% across all industries.
Industry and post type are two of several factors affecting Instagram’s average engagement rate. University involvement is 2.43% and sports team involvement 1.57%.
Recent Instagram data show that Reels are the most engaging post type with an average engagement rate of 1.23%.
Instagram carousels earn 0.99% engagement compared to 0.70% for photos.
What Constitutes a Favorable Engagement Rate?
According to research by RivalIQ, the top 25% of businesses had a median engagement rate of 1.02% on Instagram. This means that any value close to this integer is secure. Having stated that, a greater interaction rate than the platform average is ideally desired.
To find out what constitutes an acceptable engagement rate for your business, look at industry standards. Higher education’s 2% engagement rate is below the industry average of 2.43%.
Examine your top competitors’ average Instagram engagement rate to evaluate whether yours is sufficient.
What Constitutes a Satisfactory Engagement Rate?
According to Statista, 1.85% is the average interaction rate for Instagram influencers. A decent engagement rate would thus be anything over this.
In contrast, Instagram influencers’ typical interaction rates vary by industry and follower number. The average engagement rate for micro-influencers (1,000–10,000 followers) is 2.19 percent. Other influencers often engage 0.80%–1%. This is a comprehensive explanation:
- Micro-influencers with 10–50,000 subscribers—0.99%
- Macro-influencers with 50–500,000 subscribers—0.86%
- Mega-influencers with 500k–1m subscribers—0.87%
- Celebrities with 1 million+ followers—0.94%
Additionally, it is worth mentioning that some sectors see a greater percentage of influencer involvement. When determining if an influencer is receiving sufficient interaction, it is important to take industry standards into account. Take travel influencers as an example; as of May 2024, the average post engagement rate was 1.22%. Similarly, the average interaction rate for beauty influencers was 1.26% for the same time frame.
Engagement from fashion industry influencers, however, is a hair lower at 0.99%. On average, 0.63% of people interacted with food influencers, whereas only 0.4% of people engaged with health influencers.
