How Dmytro Makarov’s GMG Concept and Biohacking Help Running Business
Dmytro Makarov, a London-based entrepreneur born in Kyiv, has built a thriving marketing agency with more than 100 employees, working with global brands like BMW, Durex, Intel, Kyivstar, NIVEA, Domino’s and Hugo. His journey from early freelance gigs to leading international campaigns is rooted in his personal mantra: GMG: Grind. Mastery. Growth., where behind every word stands a big work.
“Grind is the continuous work on yourself, your skills and your business,” Makarov says. “From my first freelance projects to running my own agency, every step was fueled by persistence.”
The Self-Made Path
That persistence began with self-taught lessons in esports and marketing. Over time, Dmytro Makarov developed a specialization in influencer marketing, media buying, content production, digital strategy and performance marketing. His agency has delivered 524 campaigns with a total reach of more than 2.6 billion people online.
At the heart of his approach is creating content with viral potential rather than relying solely on paid exposure. “I do not believe in numbers for the sake of numbers; my focus is on efficiency, engagement and playing the long game,” he says.
Biohacking as a management tool for long-term performance
One area where Dmytro Makarov is focusing at the movement is implementing biohacking in the team management, especially when it comes to long-term performance. For Dmytro Makarov, it is about discipline in routines, sleep, nutrition, physical activity and continuous self-awareness. Talking about his routine, he explains that he follows a nutrition plan with minimal sugar, practices easy sports, takes regular breaks from information overload and tracks his health through both subjective assessment and technology.
He also experiments with intermittent fasting and supplements, but always with professional guidance. “Supplements are not magic pills,” he says. “They are only an addition to a healthy lifestyle, and even a ‘safe’ supplement can have side effects or be unnecessary.”
Sensory biohacking is another tool in his arsenal. The entrepreneur uses cold showers daily, red light therapy for recovery and meditation for mental clarity. He has even introduced group meditation and breathing exercises to his team. “It is not about fashion trends, it is about consciously managing both individual and team states,” he states.
Gadgets to monitor performance
According to Dmytro Makarov, tech-based trackers to monitor the body’s performance are another way to improve the team’s success. Whatever gadgets one may choose, the most important thing is to choose the right metrics to follow and analyze them correctly
“For me, the most valuable metrics are heart rate variability (HRV), sleep quality and strain levels. HRV offers insight into stress adaptation and recovery quality. Sleep quality and phase balance are especially essential when life runs at high speed. And monitoring strain levels helps balance work, training and rest,” says Makarov.
As the entrepreneur admits, he is now implementing the health tracking gadgets to his team as he wants every single one in the company to feel better and avoid burning out.
“It is not about obsessive monitoring, but about learning how your body responds so you can sustain performance over time,” explains Makarov.
The GMG philosophy
The GMG philosophy ties all of these elements together. Grind represents the relentless pursuit of goals. Mastery focuses on developing deep expertise in marketing, analytics and management. Growth reflects expansion: financially, personally and as a team, from small clients to global projects.
For Dmytro Makarov, GMG is not just a slogan; it is the framework that turned self-taught experience into a business reaching billions. As marketing continues to evolve, his blend of discipline, adaptability and human-centered leadership positions him among those setting the industry’s next benchmarks.
