Staying on top of social media trends is essential for lifestyle brands that want to connect
deeply with their audiences and keep a competitive edge in 2025. New opportunities are
emerging to help brands engage followers and grow their business. Here are five trends that
lifestyle brands should focus on in 2025 to stay relevant and successful.
- SHORT-FORM VIDEO CONTENT
Short-form video, such as TikTok videos, Instagram Reels, and YouTube Shorts, has solidified its place as a dominant form of content on social media, according to this source. Brands that are using short-form video this year are finding more ways to connect with audiences in fun, creative, and attention-grabbing ways.
For lifestyle brands, short videos are ideal for showcasing products in real-life scenarios, sharing behind-the-scenes glimpses, or collaborating with influencers. By creating videos that are entertaining, authentic, and easy to watch, brands can leave a memorable impression. In 2025, leading lifestyle brands will continue focusing on short, visually engaging videos that speak directly to their audience’s interests. - SOCIAL COMMERCE EXPANSION
The ability to buy products directly within social media apps continues to grow in 2025, making social commerce one of the best ways to shorten the customer journey and increase sales. Platforms like Instagram and TikTok have added more shopping features, allowing users to discover and purchase products without ever leaving the app. This seamless shopping experience is especially effective for lifestyle brands, where a product’s style and story can greatly impact buying decisions. Many lifestyle brands are already leveraging social commerce to boost sales by creating shoppable posts, running product demos, and integrating influencer partnerships into their social media strategy. By combining influencer marketing with social commerce, brands create a powerful approach that makes the buying journey even easier and more direct. As a result, brands are increasing conversion rates and reaching new customers who can shop directly from their social feeds. - AI-DRIVEN PERSONALIZATION
Artificial intelligence (AI) is changing the way brands approach social media, with personalized content becoming a major trend. AI allows brands to show followers content, ads, and products that fit their individual preferences. Lifestyle brands can use AI to create a more customized experience, making followers feel more connected to the brand. Personalized content builds loyalty by making followers feel valued and understood. With AI, lifestyle brands can look at data, see how users interact, and adjust their social media strategies. For lifestyle brands, this trend is especially useful since connection and relatability are key to building an engaged audience. - INFLUENCER PARTNERSHIPS WITH A FOCUS ON AUTHENTICITY
In 2025, audiences are increasingly looking for genuine connections rather than celebrity endorsements, say SproutSocial, driving influencer marketing toward more authentic partnerships. Many brands are adopting a hybrid strategy that combines UGC (user-generated content) creators for relatable content with influencers who have engaged audiences. Lifestyle brands that choose influencers who align with their values and have a natural connection with their audience are likely to experience higher engagement and trust. Platforms like Gleemo streamline the process by helping brands identify the right influencers, track performance, and manage collaborations efficiently. Micro and nano influencers, with smaller but highly dedicated followings, are especially effective for building real connections. These influencers bring a trusted and authentic voice to the brand, helping to boost credibility and extend reach. By focusing on authenticity, brands are better positioned to build lasting loyalty and establish themselves as relatable and trustworthy. - COMMUNITY BUILDING AND INTERACTIVE CONTENT
With so much content online, brands in 2025 are focusing on building strong communities to stand out and create lasting relationships. Interactive content—such as polls, Q&As, and live streams—allows followers to get involved, creating a sense of belonging. For lifestyle brands, this approach not only builds stronger connections with followers but also helps turn them into loyal supporters.
Lifestyle brands that emphasize community-building will experience higher engagement and closer connections with their audiences. Using interactive content, brands can invite followers to give feedback and connect directly, building a loyal base of people who feel personally invested in the brand’s journey.
CONCLUSION
In 2025, lifestyle brands that understand and adapt to these social media trends are setting
themselves up for lasting success. By embracing short-form video, social commerce, AI
personalization, authentic influencer partnerships, and community-building practices, brands
can create meaningful connections that drive growth.
For lifestyle brands ready to make the most of these trends, working with an experienced
social media marketing agency can make a significant difference. A skilled team can guide
you through these trends, help you build impactful campaigns, and position your brand for
success in today’s fast-evolving digital landscape.
